Finding Your Voice

Your agency can give your brand message richness and colour, personality and interest. But for this to happen, there must be a relationship of deep understanding and mutual respect between your team and the agency. 

That relationship can be elusive and ephemeral, hard to create and sometimes difficult to sustain.  

The choice of the right agency, and the building and sustaining of such an effective and fruitful relationship with that agency is, in effect, an extension and an empowerment of your own marketing and sales departments. 

It is one decision you won't want to get wrong. 

You can take on the burden of making this vital decision on your own – or you can call in expert help.  Empirica offers you just such help. We deeply understand this relationship. 

By combining the talents and experience of Conor Quinn who founded and built one of Ireland's largest agencies and Claire Cluskey a marketing and board director who has worked at a senior level on both the client and agency sides, we will help you set the parameters by which agencies should be judged, and assess their responses to your brief. We will make recommendations on the final choice of an agency and help to negotiate the basis of their financial remuneration. 

But above all, we will help you achieve a 'fit' with your future partners. We will look behind the presentation documents and assess the personalities and the thinking, to find the basis for that rapport that forms a successful agency-client relationship.  And we will do this with rigid impartiality. 

On an on-going basis, we can also help you evaluate the performance of both the agency and your own marketing team to ensure that the relationship deepens and grows more rewarding as they work together. 

We believe that Empirica can make a real contribution to the vital task of selecting and building a good relationship with an advertising agency. Our knowledge, experience and insight will reduce the risks in making such a decision, saving you valuable time and money.

We can help you find your voice