The talent behind Empirica combines unrivalled experience and great success in the world of marketing and advertising.
Claire is a graduate of Trinity College (BSc.Mgmt) and the College of Marketing & Design (Adv. Dip in Advertising and Marketing Techniques). After a brief stint in Sydney, Australia and some exciting travel throughout Australia, New Zealand and SE Asia, Claire returned to Ireland and took up roles on the client side of the business including some time managing high profile consumer brands at GlaxoSmithKline. During her time there she worked as part of a team on international healthcare projects and npd.
However, the lure of the agency world was too hard to resist, in 1998 Claire moved across the divide to join CDP Associates (later rebranded as Leo Burnett). From there she moved to Publicis where she joined the Board of Directors. Within those agencies Claire managed a vast array of client accounts. She was also responsible for managing new business pitches and was key to driving the growth that led to Publicis becoming one of the largest full service agencies in Dublin.
In 2009 Claire set up Empirica. She is a member of the Fundraising Committee of LauraLynn Children’s Hospice, a pro bono client, and she is a business mentor in marketing and communications for the Dun Laoghaire Rathdown County Enterprise Board and has sat as a judge on various awards.
In her spare time you will find her with family, supporting on the side line of local hockey pitches and relaxing at at Hook Head in Co Wexford.
Michael is Empirica's media expert. His advertising career spans over 25 years of roles at National, European and Global levels. He started his career in London in 1984 working on P&G’s account at Saatchi & Saatchi, at the time the No.1 agency in the UK. He then spent 10 years with Young & Rubicam, first in London, then in Copenhagen & Frankfurt. From Germany he moved from the agency to the client side with Coca-Cola as Director of International Media based in their Atlanta USA HQ. His career then took him back to London to become European CEO of the Ogilvy media company and was part of the creation of Mindshare and GroupM, Michael moved ‘home’ to Ireland in 2001 to establish WPP's MEC media agency. Since 2007 he has run The Media Doctor, a media training and consultancy, helped launch the internet advertising company Flashpoint and headed the Irish arm of POPAI, the point of purchase advertising trade organization. He is married with two children. When not at work you will usually find him at a rugby match.