Credentials Critique
"In the business world, the rearview mirror is always clearer than the windshield."
Warren Buffet
The people at Empirica have a real and unique feel for the marketplace in advertising and marketing communications. 0ur team is happy to examine your credentials documents and presentations and provide you with valuable feedback about how best to position your agency offering.
We can tell you what is important to tell potential clients and what is best to leave out. It is clear to us that while the agencies we see have great skill in examining client businesses in detail, they often forget to turn the mirror to themselves.