Media Reviews
The buying of time or space is not the taking out of a hunting license on someone else’s private preserve but is the renting of a stage on which we may perform.
Howard Gossage
The media strategy and the ultimate purchase of media is a critical part of the advertising jigsaw puzzle. A media review deserves the same attention as the review of your strategic and creative advertising partners.
In order to offer our clients the most comprehensive and professional service Empirica has an in house media specialist to guide you through the labyrinth of costs, ratios, metrics, measurement and planning tools that underpin a media review. Michael Quilty, knows media inside out through his unrivalled range of agency and client experience on a global scale.
With your marketing budget under pressure to deliver more, Empirica will ensure that you are getting the best possible value. Empirica understands that value and quality do not always equate to cheapest. We will undertake the analyses of detailed figures and de-mystify the jargon, to give your decision the clarity and focus that it requires.